Digital optics has come a long way from being a research field into a field of neck to neck competition. As research continues to develop better and better lenses and digital cameras, there is an equal effort being put to reduce the prices of these digital cameras as far as possible. This has led to increased competition among digital camera makers, resulting in the digital camera becoming more and more affordable to the common man. Nowadays, digital cameras are considered more as a necessity. Though there are various number of digital camera makers available in the market, it is the leaders like Nikon, Canon, Sony and Olympus who have taken the lead.
The different brands of cameras usually work on the same principles, and make use of similar technologies for image capture and data storage. In most digital cameras, data storage happens on a flash memory card, depending on the type of memory card supported by the cameras. Hence data loss is again common to all the makes of cameras. The only difference is in terms of the format used by these cameras. For example, Nikon cameras make use of NEF format for saving images, while Canon cameras save images in the CR2 or CRW format.
This is where the difference in data recovery comes in, as the data recovery software are customized for recovery of photos of different formats. For example, to recover photos in CR2 and CRW formats, the user will need to download Canon photo recovery software, and the same holds good for Nikon, Sony or any other brand of digital camera.